Samsung / Girls Aloud
Brief
This project was an integrated campaign for The Lounge Group and involved launching the new Samsung F210 purple handset.
Role
As senior producer my responsibility was team management and delivery of all elements of event production and talent management which included a instore press launch and a media, VIP / celebrity Event at the exclusive Sketch Gallery in London.
Outcome
Created the ‘Power of Purple’ event which was the biggest media launch event in the history of Samsung Mobile UK.
Technical innovation using the latest 360 degree multimedia projection technology to wrap guests in stunning graphics and live performance content.
F210 phone sold out in the UK, becoming #2 best selling handset after 1 week in store.
PR Reach: £57.8 million.
PR Value Generated: 4 x budget spend.
I’ve seen most of the music headlines today and it would seem you have a major PR story on your hands — well done!
Thank you so much to everyone involved in what was an amazing event last night.
Emma Trant - Head Of Sponsorship - Universal Music