David Jones
Brief
Position David Jones as the premiere Australian department store for Australian and International designers.
Bring the fashion range to life creatively to have impact and as an extension of the current advertising campaign.
Design a unique event space to create a new ‘out of store’ presentation style for 22 exclusive Australasian designers.
Role
Responsibilities included venue search, design & styling, talent casting and management, production, logistics and overall team and crew management.
Outcome
Event was taken off site for the first time in the history of the brand, a Grecian inspired event space was created around a large water feature in the heart of Sydney’s CBD.
A marquee was built to hold 750 VIP guests to showcase the summer range.
Moet & Chandon were secured as the main sponsor.
Used the best talent in Sydney across all creative elements with a surprise a guest performance to generate maximum publicity and ‘wow’ guests.
Linda Evangelista International supermodel was secured as a publicity hook to ensure David Jones’s maintained their position as the No.1 department store retailer in Australia.
