Motorola

Brief

To position Motorola phones as the “must-have fashion accessory“ in the Australian market.

Create an event and product showcase that bought this idea to life, to generate PR and create a media and ‘consumer’ buzz around Motorola handsets.

Take the Roadshow to five Australian cities.

Role

As senior event director / producer my responsibility was to develop the event idea, pitch it and then deliver all elements of event production and logistics alongside a production team.

Outcome

‘Destination M’ was created as the themed title to communicate Motorola's ‘global fashion technology’.

Each venue was split into four cities / fashion capital destinations — London, Paris, New York and Tokyo.

A fashion show was held with international designer labels from these cities, models wore designer clothing and the latest handsets + mobile accessories making the fashion connection and reinforcing that Motorola handsets are the “must-have fashion accessory” of the season.

Competitions in each city drove traffic in-store and increased the uptake of Motorola handsets while the events were running.

 
Initial concept
1 / 12 
Tokyo & New York stages
4 / 12 
Catwalk show
7 / 12 
Promotions model
10 / 12 
Paris & New York stages
2 / 12 
Paris stage
5 / 12 
Catwalk show
8 / 12 
Motorola products
11 / 12 
Motorola listening station
3 / 12 
New York stage
6 / 12 
Catwalk show
9 / 12 
Promotions team
12 / 12 
“

Olivia is a talented individual with a broad range of skills in the event and communication arena. She produces excellent results for our clients.

Brendan Maher - Head of Production Momentum Worldwide

 

Moto-
 rola