ROC
Brief
Develop an event that celebrates ROC’s 10 year anniversary and ‘Going Global’.
Assist with strategic messaging and creative delivery.
Manage company Director’s and speaker presentation content, manage entertainment and team building activities.
Develop content to inform new global employees and partners about ROC culture and brand, leaving them excited about the future, energised and clear of the companies objectives.
Role
As global marketing manager and event producer my responsibilities included re branding, development of Marcoms & PR plan, website development, ROC TV, meetings, live event and exhibition production.
Outcome
Designed and delivered an event for 250 new and existing ROC employees from around the world into the ‘Going Global’ strategy.
Developed creative presentation techniques and messaging to keep presenters and the audience engaged and inspired.
Incorporated powerful team building activities (created a large scale ‘work of art’) that challenged and encouraged the group to work together and have fun.
Invited key journalists to attend the day / night events and secured free coverage in HR and Personnel today magazines.
Through a combination of high profile events, a re-launched website, rebranded collateral, development of ROC TV, and a Global PR campaign.
Olivia put ROC’s brand at the centre of our global expansion. Organisations need multi-talented marketing consultants like Olivia who are able to advise on all aspects of go-to-market strategy.
Damian Williams - Founder, ROC Global